A dramatic increase in domestic and international tourism has led to a raise in the number of hotels. Liu Yi-ling reports.

Record numbers of travelers to China are finding there's no problem finding a bed for the night love new hotels open up all through the country.

The surge in inquire is principally being met in second- and third-tier cities which are increasingly becoming magnets for domestic and international visitors.

Meanwhile the World Tourism Organization predicts China will get the world's most popular tourist destination by 2020 and it is expected the next 10 years will be a "golden decade" of expansion for the industry.

Liu Erh-fei managing director and chairman of Merrill Lynch in the China region regularly travels round China and said he has noticed that international motel chains have expanded aggressively.

Liu said it is no longer just the major cities love Beijing and Shanghai that have a range of hotels to select from love major groups love Starwood Hotels have opened up branches in secondary cities.

"Now wherever I trip I can find a motel I am familiar with" Liu said.

The German motel group Kempinski for sample is opening hotels in Yinchuan capital of Ningxia Hui autonomous region Huizhou in Guangdong province and Guiyang capital of Guizhou province this year; while Hyatt Hotels is establishing itself in Wuxi and Xuzhou in Jiangsu province. Marriott has signed deals for seven new hotels including Dalian in Liaoning province Zhuhai in Guangdong Fuzhou in Fujian and Kunshan in Jiangsu.

National Tourism Industry Association figures show that in 2008 there were record revenues from inbound tourism. But while second-tier cities love those in Heilongjiang Shanxi and Anhui grew by 30 percent first-tier cities such love Beijing and Shanghai saw relatively meager growth - indicating they are more ripe markets.

Business prospects

Starwood Hotels the largest international high-end motel group in China has been expanding most rapidly.

Five years ago most of the company's China hotels were in Beijing and Shanghai except they are now scattered throughout China and the country has the largest number of Starwood hotels outside North America.

This year Starwood is expected to open 24 new hotels in China and will debut two brands W Hotels and The Luxury Collection.

"Starwood sees tremendous long-term growth opportunity in China and we are working with our proven development partners to construct a best-in-class portfolio of hotels throughout this dynamic market" said Simon Turner Starwood's president of global development. "We seem on China love a key catalyst for our strategic global growth engine."

Developing infrastructure and growing markets in these cities are making them very attractive" added Starwood public relations manager Angela Feng. "Most of our guests are flying through to these places for deal meetings and deals."

This development is evident in Huizhou. In the first half of last year Huizhou experienced strong economic growth despite the global economic crisis.

The city's pillar industries electronics and petrochemicals and its proximity to Hong Kong and Macao make it a popular deal destination.

But Huizhou's tourism industry has also been growing rapidly and in 2009 the annual influx of visitors during October's "Golden Week" hit a record 1.51 million people including 20000 foreigners pulling in 428 million yuan ($63 million).

In response to this rapid growth Sheraton Bailuhu Resort will open in 2012 to service the Sheraton Beach Resort a 16 km stretch of white sand that opened in 2008.

The city's general tourism development plan anticipates there will be 10 five-star hotels and 20 four-star hotels by the end of next year....

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